Training
Everything you need to know and were afraid to ask

 Training

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Yahoo! Search Marketing

About Yahoo!, Yahoo! Canada & Yahoo! Search Marketing - Useful and interesting insights
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Tip Sheet - Ad Quality

Tips For Improving Ad Quality and Setting Bids
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Tip Sheet - Editorial

Build Better Ads with Editorial Best Practices
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Tip Sheet - Quality Index

Quality Index® is a Report Card for Your Ads
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Videos

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Introduction to Yahoo! Search Marketing

Introduction to Search Marketing


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What is Search Engine Marketing


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Internet Marketing 101


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Yahoo! Search Marketing Overview


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Getting Started

Targeting Prospects

Geo-Targeting
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Keywords


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Bidding Strategy


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Sponsored Search


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Content Match


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Fast Activation


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Budgeting


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Ad Tracking


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Targeting


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Reporting Features

Performance Reports


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Tracking URL


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Conversions


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Added Value Features

Campaign Optimization


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Ad Testing

Run different ads at the same time to test which performs better
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Bulk Ad


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Premium List


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Click


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Advance Match


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Other Videos

Visibility


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Easy Management


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Yahoo Tip


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Webinars

Account walk through - I

A two-part comprehensive walk through of the account interface. This includes descriptions of tabs, fields, and how to use features.
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Account walk through - 2

A two-part comprehensive walk through of the account interface. This includes descriptions of tabs, fields, and how to use features.
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Ad Ranking Overview

An overview of ad ranking in Y!SM Sponsored Search and how to get the most out of this feature.
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