Participating in the Yahoo! Search Marketing reseller channel as a reseller can help your business generate additional revenues from your existing sales force without an additional capital expenditure. All you need to do is add Yahoo! Search Marketing products to your existing product portfolio.

Yahoo! Search Marketing will offer you:

• Revenue share for each sale generated by your sales agents
• Training focusing on Search Marketing and Yahoo! Search Marketing products
• Online support: Tutorials, webinars and insightful data about search marketing in Canada
• Offline support: Training material
• Monthly performance reports

The Yahoo! Search Marketing reseller channel consists of 3 plans (Advertiser Self Serve, Reseller Operated and Lead Referral). Each plan focuses on a different segment of Canadian businesses and requires different levels of involvement from you.

• Advertiser Self Serve - allows the advertiser to open a Yahoo! Search Marketing online account. The advertiser is given the reseller's promo code which entitles him/her to a $50 credit or a free assisted set-up.
• Reseller Operated - allows the reseller to open Yahoo! Search Marketing online accounts for your advertisers. Unlike the advertiser-run Bocas plan, you will be managing the relationship with advertisers as well as their Yahoo! Search Marketing accounts.
• Lead Referral - allows you to refer qualified leads willing to spend at least US$5000 per month to Yahoo!'s sales team.